It is directed at tourism enterprises that provide guidelines for preparing, responding and recovering from a crisis. The release of the Don’t Risk It! Guide coincides with World Environment Day. We consider them the world’s leading sustainability advisory group for travel and tourism.” Our partnership with EarthCheck is an important milestone. As severe weather becomes exacerbated by climate change, we need to ensure that local level capacities are strengthened to build community preparedness and create a resilient and sustainable tourism industry. Gonzalo Alberto Pérez, CEO of Grupo SURA, said, “Latin America’s diverse landscape provides unforgettable tourism experiences, making the sector highly dependent on the natural environment. All of which help ensure a sustainable and economically vibrant tourism industry. The guide helps businesses plan for, mitigate against, respond to and recover from future risks or crises. ![]() Recognising this, EarthCheck and one of Latin America’s leading institutions Grupo SURA, partnered to develop a tourism industry resilience guide to assist tourism operators in Latin America. The importance of tourism to national economies and the balance of trade and employment makes any negative impact on the industry reverberate through the global economy. As the world has faced a series of natural and man-made disasters. ![]() ![]() The need for the travel and tourism industry to become more resilient in the face of external crises has become increasingly apparent over the past decade.
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